My expertise is elevating visuals with attention to detail with over 15 years of experience. In partnership with clients, I define the best approach, and depending on the project's needs, I collaborate with my network of talented creatives.
S E R V I C E S
• Art direction
• Branding & visual identity
• Product design
• User experience and interfaces
• Wireframing and prototyping
• Editorial design
• Marketing and advertising
• Posters
• Book covers
• Packaging
• Icon design
• Branding & visual identity
• Product design
• User experience and interfaces
• Wireframing and prototyping
• Editorial design
• Marketing and advertising
• Posters
• Book covers
• Packaging
• Icon design
W O R K E X P E R I E N C E
Director | Design Manager
Entrepiso Estudio (Jan 2023 - Now)
In the studio, I work mainly as Director and Design Team Manager, although I am also focused on developing brand identities and advertising campaigns for important regional brands.
Selected clients: Pedidos Ya, Chill It, Falabella, AMD, EXO, Kartonsec, Ministerio de Defensa, Ministerio de Seguridad, Random, Sacra, etc.
Product Designer
Aument (Apr 2022 - Jan 2023)
At Aument, a SaaS startup, my role focused on improving e-commerce stores using our app. I took the lead in improving the platform's overall user experience, incorporating both its visual appeal and functional efficiency. I explored innovative pathways for product improvement and transformed these insights into actionable strategies. This involved creating visual drafts and user journey outlines grounded in observed user behavior. I was entrusted with upholding and advancing the UI/UX design standards, fostering seamless collaboration with the development team. Moreover, I orchestrated consistent and precise communication within the design team, while working closely alongside product engineers to propose enhancements that elevated the product and its operational processes.
UX/UI | Product Designer
Lucky App (Feb 2020 - Apr 2022)
At Lucky App, an Egyptian company famous for its brand deals through coupons and cashback, I joined during its shift to fintech. I took charge of research, user journeys, and design innovations. I shaped interactions and created wireframes, and prototypes for A/B tests. I also nurtured the UI kit's growth. My role wove new elements into Lucky's fintech journey, improving user experiences along the way.
Head of Design
Niña (Apr 2019 - Mar 2020)
As the Head of Design at Niña, I led a talented design team, ensuring effective planning, processes, and campaign visibility for diverse clients. My role involved mentoring and motivating the team, while also managing relationships with internal and external stakeholders.
Selected clients: Avon, Danone, Ser, Activia, Fiat, Banco Patagonia, Under Armour, Campari, Properati, Vital4, YoPro, HOP, Vitalcan, La Gotita, WD40, etc.
Coordinator / Art Director
OLX (Jun 2015 - Feb 2019)
In this position as the Coordinator / Art Director at OLX, I skillfully employed brand guidelines to guide our marketing design team in LATAM. By providing leadership, and motivation to the team, I fostered a collaborative work environment that aligned with the brand’s objectives elevating the brand through online and offline highlighted campaigns and communications. I orchestrated seamless planning, processes, and visibility for requests, while actively coordinating with Country Managers and other stakeholders.
Art Director
Newlink Group (Jul 2011 - Jul 2013)
Newlink Group (Jul 2011 - Jul 2013)
During my role as Art Director at Newlink Group, I specialized in developing brand identities and crafting impactful designs across web, digital, social media, and performance marketing. My responsibilities encompassed creating master files for diverse marketing and advertising initiatives and contributing to 360-degree campaigns. I also showcased expertise in editorial design, producing institutional and commercial brochures that conveyed the brand’s essence.
Selected clients: Barrick, CITI, ESPN, Kraft Foods, Schneider, Skanska, Techint, AA2000, CAF, etc.
Graphic Designer Sr.
RG Comunicacion (Sep 2010 - Jul 2011)
RG Comunicacion (Sep 2010 - Jul 2011)
At RG Comunicacion, I leveraged my skills as a Senior Graphic Designer to drive brand identity development across various platforms including web, digital, social media, and performance marketing. My role included crafting master files for marketing collateral and campaigns and specializing in editorial design. Also, I contributed to the packaging and point-of-purchase design, enhancing the visual appeal and engagement of important world brands.
Selected clients: BGH, Bic, Skanska, Secretos de Familia, etc.
Graphic Designer Jr.
Limay | Proyecto Visual (Nov 2007 - Jun 2010)
Limay | Proyecto Visual (Nov 2007 - Jun 2010)
During my time as a Junior Graphic Designer at Limay | Proyecto Visual, I actively participated in developing brand identity and various graphics solutions for small businesses. However, my primary focus in this position was on learning about printing methods and machines.